In 2022 , , one of the leading Russian e-commerce marketplaces, introduced new parameters in the client’s personal profile. One of them, the ransom amount, caused confusion among many users. This indicator is displayed on the buyer’s internal account and many ask the question: is it possible to return the ransom amount to Wildberries?
What is the ransom amount at Wildberries?
The virtual indicator, called the ransom amount, is an important tool for Wildberries; it helps to create a complete portrait of each client. It displays the total price of each item that was ordered through the Waldberry marketplace over the past two years. It is an integral part of your expenses and purchases on this platform.
However, you need to be careful, especially for people who are sensitive, as the accumulated expenses over two years can be surprising. It seems that minor things were purchased and you did not do it so often, and the ransom amount may exceed a hundred thousand rubles or even more.
By ordering goods on Wildberries, you not only create your own unique style, but also contribute to the economy of the marketplace. The ransom amount shows the dedication and activity of a person as a buyer, and also allows the marketplace to better understand your preferences and needs. This allows Wildberries to offer you the most suitable products and improve the quality of service.
When you realize that the ransom amount is the sum of your expenses on Wildberries, it can give you a feeling of pride in your purchases and confidence in your choice of marketplace. Whether you’re an avid shopper or shop infrequently, your redemption amount can be impressive and speak volumes about your status and lifestyle.
It is important to note that a similar indicator is used by other stores, but its name may be more clear or absent altogether and simply displayed in the account statistics.
For example, in many online stores, the amount of all orders is shown in the profile in the column “Orders completed for the amount.” This allows store owners to evaluate overall sales and the performance of their business.
However, in addition to this indicator, there are other factors that influence the success of a store, such as the level of customer service, reputation and quality of goods.
All these aspects together determine the success and competitiveness of a store in the market. Therefore, it is important to consider not only the total amount of orders, but also work to improve other aspects of the business to ensure long-term profitability and customer satisfaction.
What is the redemption percentage on Wildberries?
Redemption percentage is a value that evaluates how actively customers buy back their orders. It is calculated as the ratio of the number of purchased orders to the total number of placed orders for a specific time period. The redemption rate is expressed as a percentage and is an important indicator for sellers on the Wildberries platform. This is a kind of percentage of client reliability.
For example, if a customer redeems every Wildberry order and does not return any of them, then his redemption percentage will be 100%. And if he returns every second order, then his redemption percentage will be 50%.
Is it possible to return the funds, which are called the ransom amount?
It is important to understand that the ransom amount displayed in your account is not available for withdrawal of funds to a bank card or other method. It represents the monetary equivalent of goods already received. So the question arises: how can you get a refund if the goods are already in the buyer’s possession? The answer is simple – not at all.
However, if some of the paid goods have not yet been received, for example, they are in the process of delivery or are at the point of delivery of goods, then it is possible to return the amount reflected in your personal account. In this case, you need to contact the marketplace or seller so that they can issue a refund for unshipped goods.
Do not forget that each marketplace or seller has its own rules and return policy, so it is recommended that you carefully read this information on the website or in the help section before making a purchase. Also, it is necessary to take into account that the return process may take some time, depending on the internal procedures of the seller or marketplace.
Therefore, if you wish to receive a refund for items that have not been shipped or have not yet been received, you should contact the appropriate organizations to obtain information about the return procedure and the possibility of obtaining a refund.
In the event that you decide to return the goods and cancel the purchase, part of the money spent may be returned to your bank card from which you made the payment. But it is worth considering that the system will recalculate the redemption percentage based on the cost of the returned items, which will lead to its reduction.
However, it is important to understand that you cannot return that part of the redemption amount that has already been used to close the purchase and sale transactions. This means that if you have already received the goods and have exceeded the acceptable return period, then a refund of the ransom amount is not possible in this case.
Be careful if you are offered assistance with withdrawing the ransom amount in violation of the rules. If someone promises you a small reward for this service, immediately stop contacting such person and report to law enforcement authorities. You may have encountered a scammer and your safety may be at risk.
Why did you introduce the ransom amount indicator and the ransom percentage? What is their impact?
Introducing redemption amount indicators with redemption percentage on Wildberries has several purposes. First, they help monitor the activity of buyers and sellers on the platform. A high repurchase percentage indicates that buyers are actively repurchasing their orders, which has a positive effect on the performance of sellers and the level of service on the platform.
Secondly, these indicators affect the seller’s rating on Wildberries. The higher the buyback percentage and the fewer canceled orders a seller has, the better his rating. A high seller rating increases buyer confidence and increases its competitiveness on the platform.
Dependence of preferences on redemption percentage
Wildberries has introduced certain preferences for buyers based on redemption percentage values. Upon reaching certain redemption targets, the buyer can receive privileges such as discounts on goods or services, participation in promotions and sales, free shipping or bonus points applied towards future orders.
However, if the buyer’s redemption rate is low and he often cancels his orders, then this may lead to restrictions or the deprivation of some preferences on orders. For example, a buyer with a low redemption rate may be denied promotions or free shipping.
Overall, the redemption amount and redemption percentage indicators on Wildberries are important for buyers and sellers on the platform. They help monitor and improve service quality and help develop trust and loyalty between parties.
How to increase the redemption percentage on Wildberries?
If you are a Wildberry seller and want to increase the redemption rate of your orders, there are several strategies you can use:
- Provide accurate and truthful descriptions of products. Providing detailed product information, including dimensions, materials, specifications and photographs, will help customers make an informed purchasing decision and be more likely to redeem the order.
- Set competitive prices. Compare prices of similar products from competitors and try to offer a better price or additional discounts to attract buyers.
- Ensure fast and reliable delivery. Try to ship orders within the minimum amount of time so that customers receive them as quickly as possible. High-quality packaging and reliable courier services are also important for successful delivery.
- Provide excellent customer service. Be prepared to answer questions and resolve customer concerns. Fast and efficient service promotes customer satisfaction and increases the likelihood of order repurchase.
- Update and add new products regularly. Constantly updating the assortment and offering new products will help attract more customers and increase the likelihood of order redemption.
How to get a refund of the ransom amount on Wildberries?
If you were unable to redeem your Wildberries order and would like to receive a refund of the redemption amount, then you should contact Wildberries support. To do this, you can use the “Help” section on the Wildberries website or contact the retailer where you made the order.
Usually, a refund of the ransom amount is possible if the order has not yet been transferred to the courier service or has not been delivered to the point of issue. You may need documentation to support your return, such as a copy, payment receipts, or electronic receipt. Please note that return procedures may vary slightly depending on the specific retailer’s policies.
How to increase the likelihood of order redemption on Wildberries?
If you want to increase the likelihood of your Wildberries order being redeemed, there are several additional strategies you can use:
- Offer free shipping or a discount. Free shipping or a discount on orders can encourage customers to repurchase the product. You can create a promotion for certain products or set a minimum order amount, upon reaching which the buyer receives an advantage in the form of free shipping or a discount.
- Organize competitions and promotions. Regular competitions and promotions can attract the attention of buyers and motivate them to purchase an order. For example, you could run a competition with a prize or offer a discount on products if certain conditions are met, such as signing up for a newsletter or reviewing a product.
- Pay attention to customer reviews. Positive reviews from other buyers can increase trust and confidence in purchasing from you. Try to get positive reviews and recommendations from your customers and actively use them on the product page.
- Offer guarantees and refunds. Buyers feel more comfortable and confident when they are offered a guarantee of product quality or the option of a refund if they are dissatisfied. State these terms on product pages and make them clear and accessible to customers.
- Maintain active communication with customers. Remain available to answer questions and provide additional product information. Quick and informative responses can remove the buyer’s doubts and increase the likelihood of repurchase.
This is not an exhaustive list, but these strategies can help you increase the likelihood of your Wildberries order being redeemed.
How to improve your seller rating on Wildberries?
A high seller rating on Wildberries can attract more buyers and increase the likelihood of orders being redeemed. Here are some ways to improve your seller rating:
- Provide a high quality product. Make sure that the products you sell match the descriptions and photographs presented on Wildberries. The quality of the product must be high and it must meet customer expectations.
- Provide prompt and professional service. Quickly answer customer questions, provide all necessary information, and resolve any problems that arise. Your service should be friendly, reliable and professional.
- Pack the goods efficiently and securely. Ensure that goods are packaged securely to prevent damage during transit. It is also recommended that you include enough spare packing materials in your shipment to avoid damage to the items during transit.
- Encourage buyers to leave reviews and ratings. Actively influence ratings positively by encouraging customers to leave reviews and ratings after purchase. Thank customers for their feedback and promise that you will take their recommendations into account to improve your service.
- Keep track of your performance and statistics. Track order abandonment rates, processing and delivery speeds, and customer satisfaction levels. The important thing here is to find weaknesses and constantly work to improve them.
Improving your seller rating can take time and requires constant attention to the quality of service provided. But the efforts invested in improving your rating will certainly pay off in the form of an increased number of orders and satisfied customers.